STUDIO X ko, Unveils Metaverse Service Customized for ‘MZ Generation’ Investment Propensity
STUDIO X ko aims to launch a metaverse game and platform service (R Coin Rush) in the first quarter of 2022 aimed at the MZ generation (millennials + generation Z, an expression that refers to those born between 1980 and 2010) who are actively investing in new fields. said to be under development.
Generation MZ, who has recently emerged as a major customer in the investment market, is actively investing in various fields, including domestic and foreign stock markets, cryptocurrency, real estate, art and music, in line with the era of ultra-low interest rates.
Six out of 10 Korean investors who have invested in overseas stocks since last year when the domestic and foreign stock markets were turbulent in the aftermath of Corona 19 are in their 20s and 30s. In addition, in the status of domestic cryptocurrency investors in the first quarter of this year disclosed by the Financial Services Commission, the MZ generation accounted for 66% or more.
The reason young people are active in increasing wealth is analyzed to be the main cause of anxiety about the future, which feels difficult to change their lives with the investment method within the system.
In particular, the MZ generation study on YouTube and TikTok to discover investment destinations, learn more about investment success stories through social media (SNS), share information quickly with each other, and conveniently check real-time investments and profits with a smartphone app. It was made to be enjoyed as a game.
STUDIO X ko pays attention to these characteristics of the MZ generation, purchases virtual real estate assets (land, buildings) around the world connected to the real world through the service of augmented reality (AR) games like 'Pokemon Go' We are developing a service that allows users to create their own virtual world and earn profits through user-to-user transactions.
Users can invest in virtual assets from around the world within the Metaverse game, meet and share information with other users in the same space in real life, and pay for products using electronic wallets at online shopping malls.
STUDIO X ko applies block chain technology to protect the value of all virtual assets in the service, and uses location-based service (LBS) technology for advertisement, brand coupon/cryptocurrency issuance, and online shopping mall location for user-targeted corporate marketing. and support e-commerce activities.
Jungseok Kim, CEO of STUDIO X en said, “Metaverse will grow rapidly starting with games and social media (SNS) and spread to various industries. In order to grow into a professional company in this field, we plan to launch it in three global countries in the first quarter of next year by securing additional personnel for AR/VR and game development.”
On the other hand, STUDIO X ko is actively cooperating with domestic and foreign game developers and VR developers to strengthen metaverse contents. Metaverse projects in the fields of , shopping, and education are also being promoted.
Source by CCTV News (http://www.cctvnews.co.kr) 2021.06.16 15:21